21
Nov
16
Nov
What Google’s Announcement of Mobile-First Indexing Means for SEO
It’s just Google’s world and we’re all living in it. And now that’s a mobile-first world, Google’s rewriting the rules of the internet. Again. Google recently announced that it will prioritize mobile-first indexes over desktop indexes. If you are wondering what that means, then here’s a translation in plain English: Google will use the mobile version of a site’s content to rank pages from that site, even when you are searching from a desktop.
15
Nov
Why Thought Leadership Is Important For Growing Agencies
Thought leadership is important, particularly for agencies or consultants looking to attract clients. Before you roll your eyes: we’re not advocating for tossing “Thought Leader” in your LinkedIn bio and expecting business to just roll in. However, we are saying that the habits of thought leaders—sharing ideas via blogging, speaking publicly, recording podcasts, distributing newsletters, etc.—are most definitely ways that you can increase the authority, competitive advantage, and visibility of your company. Unlike “synergy” and “hacking,” thought leadership is a buzzword worth unpacking. Let us explain.
10
Nov
14 Publications Every Agency Principal Should Be Reading
We live in the Age of Information overload. With so much coming at us, it’s difficult to keep up with our reading lists. Because of this overbearing trend, it's especially important for agency principals to understand how the way people interact with brands is changing. Snapchat’s in today, but what about tomorrow? To help stay up to speed, here’s our list of 14 best advertising publications that every agency principal should be reading.
04
Nov
Checklist: How to Get Started With Account-Based Marketing
Account-based marketing (ABM) is all about designing a custom marketing plan for every account you are going after. If you are a company going after six-figure or more contracts, account-based marketing provides a framework for doing so. Before you dive into the tactics of ABM, however, there are important preliminary strategic conversations you need to have with your team. To make life easier for you and your co-workers, here’s a simple checklist of things you need to decide on before you begin with account-based marketing.
12
Oct
How to Measure Account-Based Marketing
In traditional B2B marketing, new leads and opportunities are the main metrics used to measure the success of a marketing campaign. But account-based marketing, a strategy used by companies going after a small number of large target accounts, takes a more realistic approach. Unlike a lead-based marketing campaign, in which a brand measures its success based on the quantity of individual leads, the very nature of account-based marketing (ABM) is to focus on the quality of leads. The reality for most companies is that individuals seldom make buying decisions in a silo. CEB cites that on average, there are 5.4 influencers involved in the average purchase decision. As such, ABM targets multiple team members at key accounts in order to reach a larger community. As David Ogilvy, the “grandfather of advertising,” once said, “Don’t count the people you reach. Reach the people who count.” When measuring account-based marketing, then, it is incredibly important to have a set of metrics that create a deeper context for who you are reaching. Thus the traditional metrics—and framework used to measure it—are much less relevant. Here’s what you need to know about measuring account-based marketing.
30
Sep
8 Examples of B2B Marketing Success on Facebook
When we think of modern-day B2B marketing, our thoughts instantly go to LinkedIn. LinkedIn is the network to find and connect with businesses to generate leads. But it isn’t the only network where brands can experience B2B marketing success. Facebook is surprisingly one of the best channels for B2B brands to connect with professionals. Don’t believe us? Here are eight examples of brands who have found B2B marketing success on Facebook.
00:00 /
agency marketing
28
Sep