Category: Social Media Marketing
How To Integrate ManyChat with Mailchimp
One of the secrets of Facebook Messenger bot marketing is that it is a great platform for capturing additional user data, like emails addresses,…
How Publishers Can Use Facebook Messenger Bots to Capture Emails and Drive Free Traffic Forever (Automatically!)
As of 2016, more people actively use messaging bots than social networks. This represents a massive opportunity for marketers to reach people where they are.…
Here’s How Far $100 Will Get B2B Marketers on Facebook
Here at BlueWing, we’ve long trumpeted the merits of Facebook as a B2B advertising platform. Although LinkedIn is fantastic, we’ve found Facebook to be…
Can Your Agency Reach Senior Marketing Executives Through Facebook?
Here’s an unsurprising fact: Facebook is a digital behemoth, and it’s growing consistently among all age groups, per Pew data and also the lived…
How the Creative Pros Behind Wit & Measure Are Building a Future-Proof Agency From Scratch
There's a wave of change sweeping through the ad industry right now. Creative talent is leaving corporate powerhouses to start their own shops. Established…
Paid Social Marketing is Peaking. Here’s How Agencies Can Take Advantage
“There is no such thing as a free lunch.” These cautionary words of wisdom have been repeated around offices since before the 1930s. Fast…
How to Find New Clients on Using LinkedIn Advanced Search Hacks
Update 3/6/17: It appears as part of their recent redesign, LinkedIn has moved most of their advanced search features to their premium Sales Navigator…
How to Nurture Leads With Facebook Custom Audiences
Facebook is estimated to generate $4.8 billion from advertisers in 2016. That’s because there’s never been a platform that allows advertisers to scale targeted…
How 7 Companies Are Killing It With Branded Podcasts
What’s old is new again in marketing. Nowhere is this more true than with radio and podcasts. Radio, which made waves (pun intended) in…
The Case for Live Tweeting
When I first started working in social media marketing, we developed content for Facebook and Twitter nearly exclusively. They were the “big two” platforms,…