publisher marketing

06 Jul

Posted at 00:00h in agency marketing, Nonprofit Marketing, publisher marketing, Social Media Marketing, Travel Marketing

Investment in artificial intelligence startups is exploding. According to venture capital data company CB Insights, equity funding for AI companies reached a record high in the first quarter of 2016, and "over 200 AI-focused companies have raised nearly $1.5B" so far this year.

AI_yearly_funding_June2016

Artificial intelligence's applications extend far beyond the design of human-like robots. Fans of HBO's Silicon Valley might be familiar with Pied Piper's "neural net," the artificial intelligence layer that makes their compression algorithm smarter without any additional human brainpower. (Or, more importantly, human brain-hours.) In the real world, from which Silicon Valley borrows heavily, Facebook and other technology companies are looking to take advantage of AI in similar ways.

The potential use cases for AI in the social media space are far-reaching. Unsurprisingly, Facebook has emerged as one of the key players, leading the charge with both massive internal projects and select acquisitions of smaller companies. Here's what they're up to and why.

28 Jun

Posted at 00:00h in agency marketing, publisher marketing, Social Media Marketing, Travel Marketing

Some of the most efficient ads you can buy in 2016 are on Facebook. And the best ads on Facebook today are more than images or videos. They’re experiences.

For a stellar example of this, we’re pretty bullish on Facebook’s Canvas ad product. This unit is driving serious results for its beta test users—it’s worth exploring whether you can make it work for an upcoming campaign.

22 Jun

Posted at 00:00h in agency marketing, Email Marketing, publisher marketing, Travel Marketing
Last month, Wired's Clive Thompson wrote on the "blissfully slow" world of email newsletters. Thompson points out that newsletters, which are now back in vogue, have made our inboxes a "new site of readerly seriousness: How weird is that?" Not that weird, really. In 2016, the newsletter is a pleasant counterpoint to the never-ending feeds we find everywhere else. Infinite scroll is overrated; it's nice to feel "done" reading once in a while. The creative limitations of newsletters are what make them so inviting: their finite real estate, limited frequency, and lack of shareability. Every day, 92,000 articles are posted on the web, creating a social media shit show in their wake. Newsletters act as individual curators, branded aggregators and self-contained pieces of content; we find peace of mind knowing only the best stuff shines through. Playing up this premium notion, email blasts have become the core product of a new batch of trendy editorial products like Lenny Letter, The Skimm, Lead Sports and, during its launch phase, The Ringer. So, which are the best email newsletters? We put together a list of our favorites, hand-clicked by the team at BlueWing and a few of our peers. Thank you Will, Steve, Alicia, Rob, Ingrid, George and Khalila for the recommendations.

BlueWing