Category: publisher marketing
How To Integrate ManyChat with Mailchimp
One of the secrets of Facebook Messenger bot marketing is that it is a great platform for capturing additional user data, like emails addresses,…
How Publishers Can Use Facebook Messenger Bots to Capture Emails and Drive Free Traffic Forever (Automatically!)
As of 2016, more people actively use messaging bots than social networks. This represents a massive opportunity for marketers to reach people where they are.…
How the Creative Pros Behind Wit & Measure Are Building a Future-Proof Agency From Scratch
There's a wave of change sweeping through the ad industry right now. Creative talent is leaving corporate powerhouses to start their own shops. Established…
Paid Social Marketing is Peaking. Here’s How Agencies Can Take Advantage
“There is no such thing as a free lunch.” These cautionary words of wisdom have been repeated around offices since before the 1930s. Fast…
Introducing BlueWing 2.0
It's been almost five months exactly since we launched BlueWing with an email to family and friends. A ton has happened since then. Here's…
How to Write a Killer Proposal
Congratulations. If you've made it to the proposal stage with a potential client, that means you've been out there taking calls, booking meetings and…
How to Strategically Research and Gather a List of Target Accounts
Building a list of targeted accounts is one of the most important elements of getting started with a list-based or account-based marketing campaign. It’s crucial…
What Is Account-Based Marketing?
Despite account-based marketing’s recent resurgence, the foundational ideas of the approach have been around for years. According to ITSMA’s Bev Burgess, who coined the…
What Google’s Announcement of Mobile-First Indexing Means for SEO
It’s just Google’s world and we’re all living in it. And now that’s a mobile-first world, Google’s rewriting the rules of the internet. Again.…
Why Thought Leadership Is Important For Growing Agencies
Thought leadership is important, particularly for agencies or consultants looking to attract clients. Before you roll your eyes: we’re not advocating for tossing “Thought…