Category: agency marketing
How to Create a Content Marketing Strategy for Your Agency
A common adage states that ad agencies are “cobbler’s kids with no shoes.” Because like for the upstart shoemaker who needs to turn a…
How To Integrate ManyChat with Mailchimp
One of the secrets of Facebook Messenger bot marketing is that it is a great platform for capturing additional user data, like emails addresses,…
The Best Finance Tools for Independent Agencies
Running an independent agency is hard enough without having to worry about which finance tools you should be using to manage your bookkeeping, invoicing,…
10 Ways To Improve Your ROP (Return On Proposal)
When the right creative, design or digital firm meets the right buyer, beautiful things happen. Projects flourish. Budgets are adhered to. Praise flows from…
The Exact Process We Use To Target 130,000 Agency Decision-Makers Like You on Facebook
You know that your company does truly great work. The level of expertise and quality of service you could provide to clients is far…
Here’s How Far $100 Will Get B2B Marketers on Facebook
Here at BlueWing, we’ve long trumpeted the merits of Facebook as a B2B advertising platform. Although LinkedIn is fantastic, we’ve found Facebook to be…
Seven Advertising Agency Directories That Will Help Generate New Business
For brands, finding the perfect agency for a new project is often as challenging as executing the project itself. Thankfully, advertising agency directories have…
Five Really Important Reasons Your Agency Should Use a CRM
Once upon a time, salespeople were hired based on the size of their Rolodex. How many contacts could they bring to the table? The…
14 Sales Intelligence Tools Every Agency Owner Should Know About
In the age of digital disruption, few jobs have been transformed as much as sales. Whereas sales pros were once hired based on the…
It’s Time for Agencies to Adopt Growth Marketing
Agencies today cite that 90% of new business leads come from referrals. In such a fragmented landscape, more channels must be adopted if agencies…