Account-Basked Marketing

20 Jun Account-Based Marketing: 26 Useful Resources

What is account-based marketing? ABM has been generating quite a bit of buzz in the B2B marketing community over the last couple years—and for good reason. ABM increases marketing and sales alignment and leads to closing bigger deals with individual customers, by rejecting the wide-net strategy of broadcasting messages to huge audiences in favor of targeting individual customer accounts on a 1:1 basis. According to a recent survey, 92% of B2B marketers now recognize the value of account-based marketing. But there's a major gap between perceived value and implementation; only 20% of the same survey pool had full ABM plans in place. In other words, marketers love the concept, but have not yet implemented it themselves. Fortunately for them, new tools like Terminus, DemandBase, and Lean Data have made it easy for business of all sizes to utilize and scale the strategy. Plus, the recent resurgence of ABM has created a wave of information on the subject. Whether you're a B2B or B2C marketer, it's worth learning more about how you can implement ABM tactics. We've compiled 26 useful resources.