Turn Your Mission Into Measurable Digital Growth

BlueWing is a paid media performance marketing agency that works exclusively with nonprofits, building scalable donor and contact acquisition funnels across Google Ads, Meta, LinkedIn, TikTok, and Microsoft Advertising.

We’ve helped clients like the Innocence Project add 150,000+ new advocates at 292% ROAS and the American Heart Association generate 3,600+ Heart Walk registrations across six markets. Our specialty is connecting paid media to your CRM and donation tracking so every dollar is attributable.

We work exclusively with 501(c)(3) nonprofits running active digital fundraising programs. Clients range from the American Heart Association to small six-figure organizations.

Best fit: nonprofits with a CRM (Salesforce, HubSpot, Bloomerang, Funraise, Virtuous, Kindful, or Neon), an email list they want to grow, and clear fundraising or advocacy goals. We work across health, criminal justice, international development, arts and culture, and education verticals.

Our smallest engagements start at $2,000/month. Pricing scales based on the channels managed, complexity of CRM integration, and reporting needs.

Ad spend is paid by you directly to the platforms — we never mark it up. We work month-to-month with no annual contracts.

Outcomes vary by program but consistently translate paid media into measurable mission impact. A few examples from our case studies:

• The Innocence Project — 150,000+ new advocates added and 292% return on ad spend through an integrated paid media growth engine
• American Heart Association — 3,600+ Heart Walk registrations across six markets and 1,000+ educator inquiries for Kids Heart Challenge
• Regis High School — Reversed a 40% multi-year decline in applications, with more applications in 2024 than 2023
• Fintech Americas — Scaled email list from 5,000 to 50,000 subscribers, drove 6x attendee growth, 452% ROI across all digital advertising
• American Roots — $4M in pipeline revenue from $25,000 in ad spend during their COVID-era pivot

Meta (Facebook/Instagram), Google Paid Search, Google Ad Grants, LinkedIn Ads, TikTok Ads, and Microsoft Advertising (Bing). For most nonprofits, the highest-ROAS channel is Google Paid Search for direct donor conversion.

We also implement conversion tracking (Google Tag Manager, GA4, Meta Pixel + Conversions API) and integrate paid media data into your CRM for end-to-end lead-to-donation attribution.

Yes. Google Ad Grants gives every eligible 501(c)(3) up to $10,000/month in free advertising, but utilization, compliance, and conversion tracking are non-trivial. We routinely max the full $10K monthly cap for clients while maintaining the click-through rate and account quality required for ongoing eligibility.

For organizations not yet ready for a full paid retainer, we also offer Ad Grants Pilot, a separate SaaS product that automates Ad Grants management and compliance.

Salesforce, HubSpot, Bloomerang, Funraise, Virtuous, Kindful, Neon CRM, and Action Network — plus custom Zapier-based integrations for less common stacks.

We’ve built end-to-end advocacy pipelines (the Innocence Project’s 12,400 advocate-to-legislator connections run through one we designed) and Salesforce Marketing Cloud audience syncs for enterprise nonprofits. If your stack isn’t on this list, we’ve almost certainly worked with it before — ask.

Yes. We offer one-time SEO audits and ongoing GEO (Generative Engine Optimization) services that help nonprofits earn citations in ChatGPT, Claude, Perplexity, Google AI Overviews, and Bing Copilot. GEO work includes technical schema implementation, llms.txt setup, FAQ optimization, and answer-first content architecture.

Steven gave a 2025 conference talk on “general search marketing for nonprofits in the age of LLMs,” and our GEO Specialist (Michael Eisner) leads this practice. SEO and GEO are positioned as complements to paid media, not standalone services.

Every engagement starts with two onboarding calls: one to align on goals, KPIs, and tech stack, and one to confirm campaign structure and conversion tracking. From there, you’ll get weekly automated reports every Monday plus biweekly check-in calls with your dedicated account manager.

Retainers are month-to-month — no annual contracts. You pay platforms directly for ad spend; BlueWing invoices monthly for the management fee. Most clients see initial campaign launches within 2–3 weeks of onboarding.